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Based in Devon, I work with charities and small businesses across the South West and beyond who want clearer marketing, stronger messaging and a plan that supports growth, enquiries and greater awareness.
Many organisations I work with are trying to do everything that comes with running a business or charity, which can mean marketing, business planning and impact reporting get squeezed in around everything else. Even so, they still want more people to know about them, that awareness to turn into enquiries or sales and a plan they can use to set priorities, measure progress and stay on track.
What I hear most often
“We need more people to know about us, but our marketing isn’t really working.”
“Even though we’re doing good work, people still don’t know who we are.”
“Marketing keeps slipping down the list. We need a clear plan instead of guesswork.”
“We need to show impact properly, without it turning into a massive job every time.”
That's where I come in
I am a freelance marketing and strategy specialist. I help charities and small businesses decide what to focus on, explain what they do in a way that makes sense, and turn that into consistent marketing that brings results. That can include strategy, business planning and impact reporting, alongside social media content and advertising, pay per click (PPC) and email marketing.
How I can help
I offer four straightforward ways to bring focus and momentum:
One off reviews, for when you want a clear view of what is working and what to fix next
Monthly support, to keep things moving when you do not have the time
Strategy and story packages, for when you need a plan, stronger messaging and practical tools you can keep using
I will take the time to understand what is going on in your organisation and what you are trying to achieve. Then we will agree on what matters most right now and set out the next steps. If you need ongoing support, I can work alongside you as an extension of your team.
“WATCH has worked with Lisa several times over the years and she has always been reliable, creative and a real pleasure to work with."
Watch CIO
Frequently Asked Questions
1. Why isn’t our marketing working?
You're probably doing more right than you think. The problem is usually one of these: the message isn't clear enough, you are talking to everyone instead of a specific audience, or you are spreading yourself too thin.
I will help you work out who you are trying to reach, sharpen what you are saying and focus on the channels that make sense for your organisation.
2. How can a small business or charity bring in more enquiries?
It's not always about doing more marketing. It is about doing the right things in the right order.
I will help you focus on what's most likely to bring enquiries, improve the messaging and make sure there is a clear next step for people to take.
3. Do we need to be on every social media channel?
No. It’s far better to focus on one or two places where your audience genuinely spends time. I'll help you choose the platforms that are actually worth your time, and plan content you can keep up with.
4. What should be included in a simple marketing plan?
A plan doesn’t need to be long or complicated. It just needs clear goals, who you want to reach, your key messages and the actions to get you there.
Once it’s written and it feels achievable, it's something that can be used.
5. What if we don’t have much budget or don’t know where to start? That is often when support helps most. I can help you make the most of what you already have and focus on the few actions that will move things forward, without spending a fortune. I have starting point packages, or if you need something slightly different I can tailor it.
6. What happens on the free discovery call? On our call, I’ll get a feel for your organisation and what you want to achieve. We’ll talk through what you’ve tried so far, what’s working and what’s not. Then we can decide what to focus on first.
7. We are a charity. Do we need strategy as well as marketing?
Usually, yes. Marketing works best when it is backed by clear priorities. If the strategy is fuzzy, the marketing ends up being a bit random. I can help you set direction, agree what matters most and then turn it into simple, doable actions.
8. How do we talk about impact without it becoming a massive job?
Impact does not have to be a huge report. It is about gathering the right evidence and telling the story clearly. I can help you shape what you track, how you capture it, and how you use it in bids, updates and communications.