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Based in Devon, I work with charities and small businesses across the South West and beyond who want targeted marketing that supports growth, enquiries and greater awareness.
Many people I work with are trying to do everything that comes with running a business or charity, which can mean marketing is squeezed in around everything else. Even so, they still want more people to know about them, that awareness to turn into enquiries or sales and to feel confident they are spending time on the right things.
What I hear most often
“We need more people to know about us, but our marketing isn’t really working.”
“Even though we’re doing good work, people still don’t know who we are.”
“Marketing keeps slipping down the list. We need a clear plan instead of guesswork.”
That's where I come in
I am a freelance marketing specialist with key skills and experience in strategy, social media content and advertising, pay per click (PPC) and email marketing.
How I can help
I offer three straightforward ways to make your marketing clearer and more effective:
One-off reviews, for when you want to know what’s working and what to do next
Monthly support, to keep things moving when you don’t have the time
Strategy and story packages, to strengthen your direction and give you tools you can keep using
I’ll take the time to understand what’s going on in your organisation and what you’re trying to achieve. Then we’ll agree what matters most right now and work out the next steps.
“WATCH has worked with Lisa several times over the years and she has always been reliable, creative and a real pleasure to work with."
Watch CIO
Frequently Asked Questions
1. Why isn’t our marketing working?
You're probably doing more right than you think. The problem is usually one of these: the message isn't clear enough, you are talking to everyone instead of a specific audience, or you are spreading yourself too thin.
I will help you work out who you are trying to reach, sharpen what you are saying and focus on the channels that make sense for your organisation.
2. How can a small business or charity bring in more enquiries?
It's not always about doing more marketing. It is about doing the right things in the right order.
I will help you focus on what's most likely to bring enquiries, improve the messaging and make sure there is a clear next step for people to take.
3. Do we need to be on every social media channel?
No. It’s far better to focus on one or two places where your audience genuinely spends time. I'll help you choose the platforms that are actually worth your time, and plan content you can keep up with.
4. What should be included in a simple marketing plan?
A plan doesn’t need to be long or complicated. It just needs clear goals, who you want to reach, your key messages and the actions to get you there.
Once it’s written and it feels achievable, it's something that can be used.
5. What if we don’t have much budget or don’t know where to start? That is often when support helps most. I can help you make the most of what you already have and focus on the few actions that will move things forward, without spending a fortune. I have starting point packages, or if you need something slightly different I can tailor it.
6. What happens on the free discovery call? On our call, I’ll get a feel for your organisation and what you want to achieve. We’ll talk through what you’ve tried so far, what’s working and what’s not. Then we can decide what to focus on first.