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You don’t need a huge budget to make marketing work, but you do need focus. Whether you’re running a small business or charity, the key is getting the most from what you already have. Here are five tactics that still deliver results, even when funds are tight. 1. Partner Locally Collaborating with others who reach a similar audience can be incredibly beneficial. Consider sharing each other’s content, co-hosting a small event, or swapping mentions in newsletters. Partnerships

Running a small business or charity means juggling a lot at once. Customers, clients, supporters, staff, volunteers, budgets, funding applications, emails…the list is endless. It’s no surprise that marketing often gets squeezed to the bottom. The problem? Marketing is what helps people actually find you, remember you and take action. Without it, you can end up working harder behind the scenes but not reaching the people who need to know about you. So why does marketing so oft